The Common Problem With Top Down Community Planning

February 21, 2012Comments Off on The Common Problem With Top Down Community Planning

FirearmsTalk just made a major change.

They created a new forum for every US state, listed alphabetically. 

They had a lot of demand from members, they claimed. 

Firearmstalk

The problem with top-down community planning is the planner makes these sorts of mistakes. 

The community is now dissipated across 50 categories. Some will be heavily used (see Texas above), others are unlikely to see much activity. The popular categories like Texas are buried way down the list (behind Hawaii, Maine, New Hampshire, and Rhode Island.

There is a right and wrong way to grow a forum. Top-down planning usually isn't the way. 

You don't need to treat every US state (or any category) equally.

You need to respond to interest. If you have a lot of people from Texas in Firearms talk, you create a category for Texas. If you have a lot of members for North Carolina who want to connect with each other, then create a category for North Carolina. 

If you have a lot of people interested in a specific firearm, then create a category for that firearm. But don't create a category for every firearm. 

Keep the community activity as concentrated as possible and create new categories when the need and demand arise.

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select