Tone of Voice: Imitate How Your Members Interact

June 24, 2011Comments Off on Tone of Voice: Imitate How Your Members Interact

Look at a few dozen recent posts to the community. What tone of voice are they written in?

Are they laced with sarcasm and good humour? Are they direct and confrontational? Are they helpful and compassionate? Are they formal and well-reasoned? 

Your tone of voice, especially when creating content, should match the community's. You're reactive here. You study and imitate. You understand what the tone of voice is and embrace that tone of voice in the community.

Too many communities embrace a rigidly polite customer service of voice. This is fine for customer service, but it's terrible to give a community its own sense of identity. Members want to feel this is a place for them. The content on the platform has to show that this is a place for them, you're building a group identity. 

Naturally, oganizations will hate this. They will have strict guidelines. Be compassionate and helpful. Don't be rude. Never swear. These rules might work great in one to one interactions. But they're ill suited to developing a sense of community amongst members.

Comments Off
©2017 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

LevelPrice 
ExpertThe price for membership is $0.00 now.
Select
EnterpriseThe price for membership is $940.00 per month or $8,400.00 per year
Select
Large EnterpriseThe price for membership is $7,450.00 per month or $68,000.00 per year
Select