Thinking 3 Moves Ahead
You can get one person to join your community quite easily. Just ask them nicely. But can you motivate them to invite their friends? Who invite their friends? That’s thinking 3 moves ahead, every community builder should be doing it.
Are you thinking 3 moves when building your online community? What about your marketing or advertising strategy?
Here’s an example:
A customer buying your product is 1 move ahead. Giving that customer an extra copy to give away in a competition is two moves ahead. The winner of that competition telling their friends is 3 moves ahead.