The Roadmap

During a brief spell in PR, I would collect the forward features lists. These highlight what topics media publications would be working on in the coming year (here’s an example). If a featured covered a client’s turf, I’d write in with relevant suggestions.

We never knew why some topics were chosen and others ignored. The readers had no input into what topics should or shouldn’t be featured. There wasn’t (and still isn’t) an open discussion around editorial choices.

If you work for an organization which produces considerable content, share the calendar with your audience. Ask them what topics they want to see and what should be prioritized above other topics. Better still, ask them for their suggestions and contributions. Ask the audience to share their stories.

This doesn’t just save huge research time, it leads to better research too.

Now go one further, share the entire community roadmap. This isn’t just about content. What features can members expect in the future? What can they look forward to and volunteer to help out with?


  1. Laleh moli says:

    thanks for the idea, sharing a calendar is really great :smile:

    btw, the second link of the main topic seems to open a webpage with css codes. may you check?

  2. Richard Millington says:

    Can you be more specific, which second link are you referring to? Just
    worked ok for me.

    Let me know and I’ll check it out for you.

  3. Richard Millington says:

    Hey @lolmol

    I tried this just now and it worked fine.

    Maybe someone else can try it and see what happens?

    Sorry, I genuinely don’t have a solution to this one.

  4. Laleh moli says:

    if it works for you it’s perhaps some local issue. I just tried to open it with another browser, and it’s still the same. I’ll try it from my home, and maybe it’s from the connection or …!

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