The Roadmap

During a brief spell in PR, I would collect the forward features lists. These highlight what topics media publications would be working on in the coming year (here’s an example). If a featured covered a client’s turf, I’d write in with relevant suggestions.

We never knew why some topics were chosen and others ignored. The readers had no input into what topics should or shouldn’t be featured. There wasn’t (and still isn’t) an open discussion around editorial choices.

If you work for an organization which produces considerable content, share the calendar with your audience. Ask them what topics they want to see and what should be prioritized above other topics. Better still, ask them for their suggestions and contributions. Ask the audience to share their stories.

This doesn’t just save huge research time, it leads to better research too.

Now go one further, share the entire community roadmap. This isn’t just about content. What features can members expect in the future? What can they look forward to and volunteer to help out with?

Comments

  1. Laleh moli says:

    thanks for the idea, sharing a calendar is really great :smile:

    btw, the second link of the main topic seems to open a webpage with css codes. may you check?

  2. Richard Millington says:

    Can you be more specific, which second link are you referring to? Just
    worked ok for me.

    Let me know and I’ll check it out for you.

  3. Richard Millington says:

    Hey @lolmol

    I tried this just now and it worked fine.

    Maybe someone else can try it and see what happens?

    Sorry, I genuinely don’t have a solution to this one.

  4. Laleh moli says:

    if it works for you it’s perhaps some local issue. I just tried to open it with another browser, and it’s still the same. I’ll try it from my home, and maybe it’s from the connection or …!

Make your own comment on this post at FeverBee Experts

Avatar for richard_millington Avatar for lolmol

©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select