The Context

July 2, 2009Comments Off on The Context

If you're abroad and hear someone speaking your native language there
is an excellent chance you will talk to them. Strange, you don’t
introduce yourself to many strangers on the train back home.

The context changes everything, even in your community.

People in an elevator work tirelessly to avoid eye-contact. Until it breaks. Then they're going through an experience together.

Did you become friends with your college buddies because you liked them or because you were in a context that gave you shared experiences, common purposes, insiders, outsiders etc..?

You can plan the context. You can make people feel they are in an experience together. You need insiders, outsiders, boundaries, common purpose, shared experiences. Plan these in advance. You can't force people to become friends, but you can make it difficult for them not to become friends.

Plan the context in advance. What are the shared experiences your community will go through? What seperates insiders from outsiders (beyond registration). What is the common purpose? Why do people need to talk for that purpose?

Don't just launch an online community, plan for it to be a success.

Comments Off
©2021 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $25.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.