Building Communities Through Competition (The Case Of Kaggle)

Don’t believe a community is a forum with good questions and helpful responses.

This pervasive mindset limits the potential of your audience.

Kaggle has 500k members. It’s the most important data science community in the world. It’s a huge success. And it’s almost entirely oriented around competitions. Companies post data sets, prizes, and members compete to solve them.

This is entirely different from how most people approach communities.

It’s worth exploring what lies beyond the typical range of community approaches. The fastest growing communities aren’t based around forums, they’re based around competitions, group sharing, and collaboration.

Some people want to be challenged and compete. Some want to feel safe and secure. Some want to share funny photos. Communities don’t need to be text based questions and answers. Explore the wide range of opportunities out there.

If you want to stand out, find an edge you can push.

Comments

  1. Dean Samways says:

    Thanks for the heads-up to Kaggle @richard_millington. Looks like an extremely interesting case study.

    It’s worth exploring what lies beyond the typical range of community approaches. The fastest growing communities aren’t based around forums, they’re based around competitions, group sharing, and collaboration.

    I was surprised by the amount of chatter there was for one community tool in particular on this forum. Obviously Discourse is a fantastic application, however, I'm equally as interested in how strategies around blogs, email marketing and social media can help grow communities.

    Thinking beyond traditional community approaches for a moment, as the above quote suggests we do, some FeverBee-ers might be interested in other platforms.

    Enjoy exploring those strange new worlds folks.

  2. Sarah Hawk says:

    Heh, that's my fault. I'm very active in the Discourse community because I manage two communities based on the platform and as a result I've likely pulled in a bit of a crew.

    It's important to note that we're platform agnostic though – Discourse works well for us given our requirements, but it's certainly not the best option for everyone.

  3. Dean Samways says:

    Looks like it has already been edited :confused:

    Apologies Richard. Didn't mean to ruffle any feathers.

  4. Richard Millington says:

    it's not a big deal. We tend to look at this through the lens of 'what if
    everyone did it?' and make judgements that way. Most of the post was fine!

    • Rich

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