The Underdog With Momentum

May 11, 2015Comments Off on The Underdog With Momentum

We love to be in the numerical minority.

Being in a group of several million among hundred million feels great. So does being in a group of a hundred among a thousand, and a group of ten among a hundred. You feel a unique sense of connection with one another.

We love to support an underdog. It makes sense to position the group in the statistical minority, as the underdog, with big goals requiring commitment from members to achieve. 

The mistake we often make is claiming to be the biggest, best, most successful group in our field. You want to carve out a unique group among your audience. 

We also love to associate our own identities with groups that have momentum. That's the bandwagon effect in practice. We derive our own identities from the groups we belong to. We can raise our self-esteem by associating ourselves with successful groups (and disassociating ourselves from groups that don't seem successful). 

So position your group as the underdog with momentum. 

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select