The Speed Of Community Development

July 24, 2012Comments Off on The Speed Of Community Development

I'm suspicious of communities that grow too quickly.

1000 active members in the first week is not a good sign.

There is no history, no culture, no relationships between members. A community that grows quickly tends to dissipate quickly too. Novelty only carries a community so far. 

Sure, there might be a handful of communities that witnessed and sustained rapid growth. These are the exceptions. It wont happen to you. Don't aim for this. Don't set these expectations.

Instead, you're going to have to work really hard. You're going to go through the community lifecycle. It will probably take you 3 – 9 months to get through the inception stage, 6 – 18 months to get through establishment and around 2 – 3 years to reach maturity.

That's a long time to be constantly pushing and developing the community. That's a long time to worry about it taking off. We've spoken to many organizations in recent months that are on the verge of killing their communities because they 'haven't taken off'. 

Yet this wasn't true. These communities are exactly where they should be in the lifecycle. The problem wasn't progress, it was misplaced expectations. Too often, we aim for the quick win and ignore the process of building a community one active person at a time. 

For a simple rule of thumb; if the numbers are gradually edging upwards, you're doing ok.

You can hope your community develops quicker than that, but it's better to plan and prepare for a long-term process. Misplaced expectations can be fatal.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.