Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

The Huge ROI Of Small, Exclusive, B2B Communities

Richard Millington
Richard Millington

Founder of FeverBee

One client is in the early stages of community development.

It’s a highly specialized community. It targets people within a niche, of a niche, of a niche. The total target audience is no more than a few hundred people. 

Why bother with a community that targets a few hundred people?

Because these are the few hundred people that matter. They are the people whom make buying decisions, give proper feedback, and use the products/services. 

Individuals in these communities can each be worth six to seven figures in revenue. This tiny, exclusive, community that no-one will know about (that’s by choice), can generate a greater ROI than the likes of Dell, Best Buy, and most of the communities you’ve heard about. 

Whilst it might be the huge, customer-facing, communities that get all the attention. I suspect it’s the small, exclusive, communities that generate the bigger ROI.

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