The Huge ROI Of Small, Exclusive, B2B Communities

January 31, 2012 ,Comments Off

One client is in the early stages of community development.

It's a highly specialized community. It targets people within a niche, of a niche, of a niche. The total target audience is no more than a few hundred people. 

Why bother with a community that targets a few hundred people?

Because these are the few hundred people that matter. They are the people whom make buying decisions, give proper feedback, and use the products/services. 

Individuals in these communities can each be worth six to seven figures in revenue. This tiny, exclusive, community that no-one will know about (that's by choice), can generate a greater ROI than the likes of Dell, Best Buy, and most of the communities you've heard about. 

Whilst it might be the huge, customer-facing, communities that get all the attention. I suspect it's the small, exclusive, communities that generate the bigger ROI.


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