The Best Source Of Growth For Established Communities

February 18, 2012Comments Off on The Best Source Of Growth For Established Communities

Mary runs a community which receives millions of visitors a month, over a hundred registrations a day, and about 500 comments per week. 

She asked how she can persuade members to invite their friends to join. 

But is that the priority right now?

Is referrals/WOM marketing tactics going to do much but add more to the millions figure and little to the number of comments she receives every week?

The best source of growth for her, and established communities, is optimizing that conversion funnel from visitor to regular participant. These are the people that already know you. 

Identify specifically where members are dropping out. Do they visit but not click the registration option? Do they begin registration but not finish it? Do they finish it but not participate? Do they participate once but never return?

Once you identify, specifically, where people are dropping out you can design a precise intervention to change this. For most established communities, this is the best source of growth. 

More info: Converting newcomers into regulars.


Sign up for The Pillar Summit's Professional Community Management course and learn how to develop and manage a thriving community for your organization

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select