Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Taking Credit When Things Go Well

Richard Millington
Richard Millington

Founder of FeverBee

Some communities right now are seeing a surge in participation.

You might be tempted to take credit for that.

You’re working hard after all, isn’t this just your hard work paying off?

However, if you take credit for a surge, you’re also going to take the blame for things when they go back to normal (or below normal).

The reality is you can influence participation, but probably not by as much as you imagine. Many surges or declines are caused by factors beyond your control (releasing new products, time of the year, the success of your organisation’s marketing efforts etc..).

It’s far better to not be measured by the quantity of participation, but the outcome of that participation.

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