Sympathy of Flacks

March 17, 2008Comments Off on Sympathy of Flacks

I think this is a really tricky one, and I’m worried I might sound a tad heartless when I write this. What if you knew from Facebook/twitter/word on the grapevine that a journalist on your pitch-list is having a bad time? Sally doesn’t think it helps, Heather does..

Personally, I would continue as normal, for the simple reason that if the journalist is at work – I’d imagine they want to be working. Should you mention their situation? ("Sorry to hear about…"). I suggest not, unless the journalist is a close friend, and no, that doesn’t mean one that frequently writes about your clients.

Surely bringing up their troubles would, at best, be intrusive, and at worse, be downright manipulative. I can only recall one occasion of ever using a journalist’s personal information in a pitch. It was a wedding-related product for a journalist bride-to-be. Even then I felt just a tad sketchy about it.

Comments Off
©2022 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $25.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.