Switching Communities

October 29, 2010Comments Off on Switching Communities

Nathan is worried that members of his health-related community might leave for a far bigger, but broader, online community.

But why would they? What provokes members to switch communities?

  • Another community is more active.
  • Another community is more focused on a specific interest (or less)
  • Another community offers something unique that yours doesn’t.
  • Another community is more fun.

Note that all of the above reasons for people switching to a different community are social in nature, not technological. It’s not your community website that will determine whether members stay or go, it’s your community manager.

Don’t become the victim. Actively pursue activity, a focused interest, offer something unique and be more fun than other communities.

Bonus: why people will stay in your online community.

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