The Community Strategy

August 12, 2011Comments Off on The Community Strategy

There is a difference between developing a community as a strategy and developing a community strategy.

An organization might want to increase repeat purchases from their existing audience. Their strategy might be to create a community. The goal is increased engagement, the strategy is to develop a community. That's clear enough.

But a community strategy (a strategy for the community) is different. A community strategy is the approach to developing a successful community. That approach might, for example, be growth, engagement or improving the sense of community amongst members. 

Too often, the organization might push an objective (repeat purchases) upon the community. A community needs a strategy based upon it's current health and stage in the community life cycle, not direct by a bigger corporate objective. Don't mix the process with the end-result. 

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select