Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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Straight To The Top

Richard Millington
Richard Millington

Founder of FeverBee

You’re about to start a community, but you find three thriving communities already. What do you do?

You add yours at the top. It’s a mindset change. You would be crazy to compete with 3 thriving communities, so encapsulate them in yours. Change the boundaries. Be the community that is the summary of those within it.

You can cover what current communities are doing. Create discussions out of their activities. Interview key members from each of these communities. Have a person of the month. Highlight the major events taking place in each of these communities.

Now your outsiders aren’t rival communities, they’re rival industries.

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