Straight To The Top

February 16, 2009Comments Off on Straight To The Top

You’re about to start a community, but you find three thriving communities already. What do you do?

You add yours at the top. It’s a mindset change. You would be crazy to compete with 3 thriving communities, so encapsulate them in yours. Change the boundaries. Be the community that is the summary of those within it.

You can cover what current communities are doing. Create discussions out of their activities. Interview key members from each of these communities. Have a person of the month. Highlight the major events taking place in each of these communities.

Now your outsiders aren’t rival communities, they’re rival industries.

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