At a conference recently, a sponsor had a few minutes to speak on stage.

The man went on stage and talked about his company’s products and services for a few minutes. He said they delivered great customer service. Then he left the stage.

Writing this a week later, I literally can’t remember the name of the speaker, sponsor, or what the company did.

What a waste!

If you want people to remember what you say, tell a story. Paint a big visual picture. Don’t say you deliver great customer service, find a surprising or funny story about how you delivered amazing customer service. Link it to our emotions.

Groups don’t need more facts. We definitely need more stories – especially good ones.

We’re now just 5 days away from our FeverBee SPRINT event. If you want to learn a lot of advanced community skills from 14 world-class experts and ourselves, I hope you will join us at:


  1. Alessio Fattorini says:

    Truth :slight_smile: In my presentations I’m used starting always with a story

  2. Steve Bridger says:

    Absolutely, @richard_millington.

    One of my favourite (and often used) quotes…

    “Technology is the campfire around which we tell our stories.” - Laurie Anderson

Make your own comment on this post at FeverBee Experts

©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.