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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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Richard Millington
Richard Millington

Founder of FeverBee

At a conference recently, a sponsor had a few minutes to speak on stage.

The man went on stage and talked about his company’s products and services for a few minutes. He said they delivered great customer service. Then he left the stage.

Writing this a week later, I literally can’t remember the name of the speaker, sponsor, or what the company did.

What a waste!

If you want people to remember what you say, tell a story. Paint a big visual picture. Don’t say you deliver great customer service, find a surprising or funny story about how you delivered amazing customer service. Link it to our emotions.

Groups don’t need more facts. We definitely need more stories – especially good ones.

We’re now just 5 days away from our FeverBee SPRINT event. If you want to learn a lot of advanced community skills from 14 world-class experts and ourselves, I hope you will join us at:

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