At a conference recently, a sponsor had a few minutes to speak on stage.

The man went on stage and talked about his company’s products and services for a few minutes. He said they delivered great customer service. Then he left the stage.

Writing this a week later, I literally can’t remember the name of the speaker, sponsor, or what the company did.

What a waste!

If you want people to remember what you say, tell a story. Paint a big visual picture. Don’t say you deliver great customer service, find a surprising or funny story about how you delivered amazing customer service. Link it to our emotions.

Groups don’t need more facts. We definitely need more stories – especially good ones.

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  1. Alessio Fattorini says:

    Truth :slight_smile: In my presentations I’m used starting always with a story

  2. Steve Bridger says:

    Absolutely, @richard_millington.

    One of my favourite (and often used) quotes…

    “Technology is the campfire around which we tell our stories.” - Laurie Anderson

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