Spreading Yourself Thick

January 20, 2011Comments Off on Spreading Yourself Thick

Ben asks what to do if you’re unable to respond to every query from member, moderate all the forums and create enough content. What happens if you can’t hire another community manager, nor recruit volunteers to help out?

The solution is to avoid the temptation to try to do everything. Don’t spread yourself thin. That benefits nobody. Spread yourself thick.

Focus on the members, the conversations, the areas of the community that matter.

Respond to queries from members that are going to have the biggest impact on your community. Spend your time creating content on the topics that matter in the community. Moderate the comments in the forum categories that are most important.

Leave the rest until you have time. Heavy attention on the few is better than a little attention on the many.

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