A Split or A Shift?

While speaking at IAC in DC on Sunday, someone asked what to do about rival communities.

This depends if you’re dealing with a split or a shift.

A split is when two factions emerge and you need two communities to handle them.

In Bitcoin’s case, there has been a very literal split.

In a split you double down on being relevant to the segmented audience you have.

A shift is more worrying. This is when a new trend (or new need) is arising and you’re not covering it well. This opens the door for someone to start a new, more focused, community that may soon dominate the space.

Shifts need to be covered quickly. Facebook’s acquisition of Instagram and WhatsApp was a great covering strategy. A new need emerged and Facebook covered it. Likewise, Instagram/Facebook’s stories are good examples of covering Snapchat.

Your case is likely to involve using new technology or covering new topics. This will upset your current members. That’s the hard part.

Comment on this post at FeverBee Experts

©2017 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

LevelPrice 
ExpertThe price for membership is $0.00 now.
Select
EnterpriseThe price for membership is $940.00 per month or $8,400.00 per year
Select
Large EnterpriseThe price for membership is $7,450.00 per month or $68,000.00 per year
Select