Sometimes You Can’t Build A Community

March 10, 2014Comments Off on Sometimes You Can’t Build A Community

Imagine you run the support forums for a popular product, e.g. a web browser. 

Several hundred million people use your product every day. 

Whenever they visit your forum, it's because they either have:

1) A really basic problem they want solved.

2) A really advanced problem they want solved.

3) To complain about something you can't solve. 

You can't build a community from this audience. This audience doesn't have enough in common. The goal for participants is to find responses to questions as quickly as possible. The game is to make this process as efficient as possible. 

Compare with with FitBit, another community for an audience which will may eventually millions of members. This audience has a lot in common. They have a common goal and purpose. You can build a community among this group. 

Generally, if the product isn't very expensive, something we spend a lot of time consciously using, emotionally provocative, or representative of our identity, it's going to be very difficult to build a genuine community around it. So don't try.

Only build a community when the audience has a strong common interest

This sounds really obvious, and it is, but we still see too many organizations trying to force a community when it's not possible. 

Comments Off
©2022 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.