Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Smaller Groups Means Stronger Connections

Richard Millington
Richard Millington

Founder of FeverBee

My girlfriend is taking Architecture classes. Last week she went to a small group. It was intimate, she made some friends. This week it was a big group and nobody talked to each other.

You’ve probably noticed this before. When you’re in a small group, you talk to people. You have a stronger connection with them. When you’re in a big group, you don’t.

Now imagine when you’re in a small online community. People are more likely to talk to each other. Now imagine you’re in a huge online community. Nobody talks to each other.

This isn’t to say your community should be small. It’s to say your community needs to be a collection of smaller groups of people. You need to cultivate these groups within your community.

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