If you’re going to drive advocacy, pick an advocacy platform.
If you’re going for customer service, pick a customer service platform.
If you’re going for loyalty and retention, pick a platform that helps build a sense of identity and share/document information.
If you’re going to generate and solicit ideas, use an ideation platform.
You’re far more likely to get the results you want if you pick a platform designed to achieve those results.
The problem is we don’t know what results we want.
Have the difficult discussion today, narrow down your goals to specific, singular, things you can achieve. Then pick a platform to match.