As part of our consultancy, we spend a lot
of time reviewing a client’s existing plans for a community.
There are a variety of things we look out
for. Some we’ve listed below:
- Do you have clear, ROI, goals?
i.e. not likes/engagements but one of these?
- Do you have a framework for
measuring the health, progress, and ROI of the community? Is this framework
logical and valid?
- Have you set a specific time to
collect and analyze the data you need?
- Are your data collection methods
- Is your community concept clear
and based upon research you’ve undertaken?
- Are you taking the right
actions for your stage in the community lifecycle?
- Do you have a plan to
proactively grow the community?
- Are you targeting a specific,
segmented, group to join the community? Is your approach genuine or does it
- If you’re just launching, do
you know specific who to contact and have you already established relationships
with this audience?
- Do you have a process for
converting a newcomer into a regular?
- Are you inviting members to do
something specific within the community?
- Are you optimizing the newcomer
to regular conversion ratio? Do you know where members are dropping out?
- Do you have a calendar of
discussions you plan to initiate over the next 3 months? Is this based upon
- Are you highlighting and
promoting the most popular discussions in the community?
- Are your discussions linked to
your events and content?
- Do you have a process and
criteria for removing negative members from the community?
- Have you reviewed whether your
community needs to concentrate or dissipate activity?
- Have you established a weekly
calendar of content categories?
- Are you creating daily content
about the community?
- Are recruiting and making it
easy for members to submit their own content (not just providing the means, but
also the motivation)?
- Does your content establish a
social order and narrative within the community for members to follow?
- Are you organizing and
facilitating regular online activities for members? (webinars, live chats,
- When will you host an offline
- Are you documenting the results
of previous events and publishing these somewhere?
- Has the community manager
chosen a path to gain influence within the community (reciprocity, likability,
- Have you identified the top
members of the community, is there a plan and specific time set aside to build
relationships with these top members?
- Is there a plan to recruit
volunteers to help contribute guest content, undertaken community activities,
and provide regular support?
- Are the opinions of members
- Does your platform feature the
latest activity, above the fold, on the landing page of the community?
- Is there a clear place for
members to interact with each other, not for the organization to interact with
- Is the platform easy to modify
and update? Or will it require a lot of maintenance? Has it been used before to
develop successful communities?
- Is the platform open, with all
content accessible to non-members?
- Are there any plans to concentrate
or dissipate the level of activity in the community?
- Is there a community history, a
good FAQ, and a simple registration form?
- Does the organization understand
what a community is, how to participate in the community, the benefits of a
community, the time it takes to develop a community, and the resources a
- Is there a full-time community
- Are more employees than just
the community managers participating in the community?
- Is the community integrated
with the product, price, place, and promotion of the organization?
- Does the organization have the
ability to scale the community?