It’s easier to point to a website and say “look, this is what I developed”. It’s more difficult to point to two friends and say “I fostered that relationship”.
Nurturing friendships between strangers sounds like a soft skill. You don’t study relationships in University, nor purchase expensive text books. There is no stereotype relationship builder or open-source relationship-fostering communities.
Which is why it’s a far more valuable skill than developing websites. The lack of materials to study, tangible result and clear character traits means it’s easier to find 50 good web developers than 1 skilled engagement professional.
Ask yourself. What’s going to last longer, produce the most value and make the most difference? The website or the relationships? Now adjust your time, resources and planning accordingly.