We spend a lot of time focusing on converting those that visit the community landing page into regular members.
Can you spot the problem above? No matter what CTA you introduce, it’s going to have a limited impact if only 19% of people see it.
This isn’t the exception. This is true in almost every type of community. The majority of your audience doesn’t reach the landing page. This reduces the number of people that will join your community.
Instead of figuring out how to create a bigger and brighter registration option, figure out how to insert a CTA into the next 30 most popular pages in the community. Even including a sentence or pop-up box at the top (especially of older discussions) can double or triple the number of people joining your community.
It shouldn’t take you more than a day to do this.
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