Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Re-Engagement Message

Richard Millington
Richard Millington

Founder of FeverBee

I received this email from recently.  


The ‘manage your preferences’ suggests this is a mass email.  

However it’s short enough, direct enough, and specific enough to motivate replies.

This is a very simple re-engagement message. Most re-engagement efforts go wrong. They begin with messages such as:

“Come back, we’ve been missing you!”

“Here’s what you’ve missed”

“Return to our community and get access to {x}”

These messages prime people with negative views of the group. They remind people they decided not to participate.

The best way to re-engage someone is simply to pretend they never left.

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