I received this email from Inbound.org recently.
The ‘manage your preferences’ suggests this is a mass email.
However it’s short enough, direct enough, and specific enough to motivate replies.
This is a very simple re-engagement message. Most re-engagement efforts go wrong. They begin with messages such as:
“Come back, we’ve been missing you!”
“Here’s what you’ve missed”
“Return to our community and get access to {x}”
These messages prime people with negative views of the group. They remind people they decided not to participate.
The best way to re-engage someone is simply to pretend they never left.
