Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Don’t Ask For More Resources, Ask To Raise The Bar

Richard Millington
Richard Millington

Founder of FeverBee

Asking for more resources is a fool’s errand.

You’re asking to increase the costs of the community without a clear benefit.

Why would anyone agree to that? They don’t see a crisis that needs to be fixed.

Instead, ask to raise the bar on the community’s potential.

“At the moment we’re achieving [x], but with another community manager and a better platform we can achieve [y]”

In many of our strategy projects, we present options based upon resources. i.e.

‘Here is what you can achieve at current resource levels … ’
‘Here is what you can achieve with an extra $80k investment …’
‘And here is what you can achieve with an extra $250k investment …’

Asking for more resources without showing the impact of those resources is a clear downside.

p.s. Learning strategic thinking skills is useful here.

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