Types Of Questions And Types Of Expertise

October 18, 2020 ,,Comments Off on Types Of Questions And Types Of Expertise

Here are two graphs from some data we scraped last month.

The first graph shows the average number of replies based upon the words used in the subject line.

Posts that have ‘what’ in the subject line get 3x more replies (on average) than any other type of ‘question word’.

This might lead some to conclude you should post more questions with the word ‘what’ and encourage members to do the same.

But take a look at the second graph.

This shows the word ‘how’ shows up almost 6x more frequently than ‘what’.

Two simple theories here.

The first is fairly obvious. Far more people want to know how to do something as opposed to learning what to do.

The second is more interesting. It’s clearly a lot easier to reply to ‘what…?’ questions than ‘how…?’ questions.

When you respond to a what…? question you’re usually giving an opinion. Opinions are fun to give and don’t require much effort or expertise.

But replying to a how…? question is harder. It requires genuine expertise to walk people through the steps of doing a task. It takes more time and effort. Fewer people possess both.

This is a classic example of where the tactics which drive the most engagement don’t drive the most value.

Sure you can post more what..? questions and probably get more responses. But you deliver more value to members by asking, responding to, (and nurturing experts to respond to) the how…? questions.

Comments Off
©2022 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 now.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select