Facebook Gives You Quantity, Forums Give You Quality

September 28, 2021 ,,Comments Off on Facebook Gives You Quantity, Forums Give You Quality

A while back, this screenshot appeared on my Facebook feed.

MoneySavingExpert (a former client) is promoting a forum post (note: promoting forum posts via social media is a good idea).

It’s interesting that there are 77 comments on the Facebook post compared with just 53 on the forum post it’s promoting.

So why not simply post discussions on Facebook and do away with the forum?

The answer is in the quality of comments. Most respondents on Facebook probably didn’t read the forum post (or they would reply in the forum instead of returning to Facebook?). This shows in the quality of discussions. They’re generally more emotive and antagonistic.

The posts in the forum however are more considered and helpful.

Compare the above with the posts below.

The extra friction that a forum demands (registering/logging in, clicking the title that interests you, and reading the post) creates a far greater exchange of quality information.

If engagement is all you want, Facebook might be a great tool for that.

But if you want an exchange of quality information, forums, and hosted community platforms are usually much, much, better.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE
GO TO THE CUTTING EDGE OF COMMUNITY BUILDING

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE
Please Select Membership Level to access more posts.

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select