What Every Great Community Manager Must Understand

November 2, 2010Comments Off on What Every Great Community Manager Must Understand

Your approach to developing communities should be deeply rooted in psychology. So why aren’t you very good at psychology?

Why haven’t you used theory to identify the specific motivations for members joining your community? What is the motivational lever (belonging, recognition, power etc…) you’re going to pull to get members to join your community?

Why haven’t you used insights from social identity to define the process for increasing participation and building a sense of community.

Why aren’t you looking towards social influence and group dynamics to further develop your community?

Finally, there is a wealth of information on resolving conflicts and reducing aggression. Use it when trying to fix personal issues in your community.

You will never know for certain how people will respond to our actions. But you should have a defensible idea. It’s all available, for free. Start with Wikipedia, buy some books and become very good at psychology.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.