Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Proving Your Value The Hard Way

Richard Millington
Richard Millington

Founder of FeverBee

Can I suggest a wacky idea?

When the community manager takes a 2-week vacation, don't find a replacement.

Or, at most, find someone to remove any spam/offensive material and let the rest be.

Track your data to watch what happens.

Is there a significant dip in growth or activity?

Are there upset members threatening to start their own community?

Do you have a full-scale mutiny on your hands?

2 weeks might not be a long enough time-line to show what difference a community manager makes, but it should give you some indication.

Don't make this standard practice, but every once in a while it might be interesting to see what difference your community manager makes. It's useful for proving your value.

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