Proving Your Value The Hard Way

June 2, 2012Comments Off

Can I suggest a wacky idea?

When the community manager takes a 2-week vacation, don't find a replacement.

Or, at most, find someone to remove any spam/offensive material and let the rest be.

Track your data to watch what happens.

Is there a significant dip in growth or activity?

Are there upset members threatening to start their own community?

Do you have a full-scale mutiny on your hands?

2 weeks might not be a long enough time-line to show what difference a community manager makes, but it should give you some indication.

Don't make this standard practice, but every once in a while it might be interesting to see what difference your community manager makes. It's useful for proving your value.

Comments Off

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