Ignoring Proven Tactics For Successful Online Community

March 30, 2010Comments Off on Ignoring Proven Tactics For Successful Online Community

Virgin Pioneers picked a crummy name and used a video-based communications tool. Homebase hid their community behind their content

How many successful online communities use videos to communicate with each other? Or put their content before their community? Not many. 

These are terrible mistakes. In the long term, once the hype and novelty have faded, the communities are doomed. What a waste of money. When you let traditional marketers and web designers take charge of communities, this is the outcome.

I really hate this. It says to brands that communities don’t work. Online communities do work. They work amazingly well. Brands just do the worst possible job of creating a community. They ignore every rule that makes successful communities a success.

Most successful online communities start slowly. They focus entirely on fostering interactions. They use the simplest communication tools available. They don’t hire expensive design companies. They don’t issue press releases when they launch. They don’t go for sponsors.

It’s unbelievable, that anyone thinking of launching a community today, would ignore the most proven, successful, tactics for ensuring it’s a success. Surely the best thing you can do is look at successful online communities, figure out what they did to be a success, any copy the key elements.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.