How To Position Your Online Community

April 5, 2011Comments Off on How To Position Your Online Community

How do you position your community? Consider 4 types of positioning.

  1. The only community of its kind. Being the only community is useful. This means either focusing specifically on a niche within bigger communities or identifying an overlap between different topics. Teaching/technology, for example. Now you're not competing against established communities, you might even get some promotion through them. People will join because it caters more specifically to their interest.
  2. The biggest community of its kind. Being the biggest community of architects, lawyers, investors, accountants is a major victory. It's hard (but not impossible) to be toppled). People join because everyone else is a member of that community. 
  3. The most exclusive community of its kind. Exclusive communities engender a stronger sense of belonging. Many command premium membership fees. They provide a safe place to discuss delicate topics. People join because they want to be associated with it. 
  4. The best community of its kind. This is a broad category. There are many different ways the audience might perceive you as the best. If you have the best community culture, manage to interview the key people, host great events, sustain the highest levels of activity, attract the best experts – you can position yourself as the best community. Best is in the mind of the beholder, you need to be sure your edge is something your prospective members will value.

When you launch a community, you probably want to be the only community of its kind. You have no competition there. 

As you evolve, to retain members and compete against newcomers you need to either be the biggest, most exclusive or the best community of its kind. 

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select