Platforms Without Data

May 19, 2012Comments Off on Platforms Without Data

One of our engagement masterclass participants asks an important question, what if you don't have access to data?

Much of what we discuss is redundant. 

I'd suggest that if you're using a platform that doesn't give you the data you need (or at the very least let you use Google Analytics), you should find a platform that does. 

Without data you're working in the dark. It's the community equivalent of judging climate change by looking at the weather outside.

With data you will be much, much, more effective. If your salary is $60k a year, and data would let you optimize every aspect of your work, the benefits are in the short-term. 

You owe it to yourself and your community to make sure you know what's going on in that community.

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