Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

The ‘Person Workaround’ Usually Fails

Richard Millington
Richard Millington

Founder of FeverBee

A workaround is a temporary fix.

You might tape over a (small) windscreen crack until you can get the car serviced. But you probably don’t want to begin a road trip without figuring out who’s going to drive the car.

This seems to be happening too often in communities. Due to ‘headcount issues’, ‘recruitment delays’ or some other uncertainty, community projects are going full-steam ahead without any clarity on who’s going to run the project.

Trust me, ‘Mike from customer support’ isn’t going to cut it. It’s not his job, he’s not accountable for its success, and it will always be something he tries to get around to at the end of the day. You could outsource the community, at least for a while, but that problem is they’re juggling multiple communities.

I have no problem with temporary technology workarounds when needed. But when it comes to people, you need to push the stop button and figure out who’s going to be running the show before you launch.

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