The Bigger Payoff When Members Disclose Their Emotions

People tend to respond to discussions to increase their status or to help others.

But helping others is most effective when we change their emotional state.

Which of these two kinds of discussions are you most likely to prioritize and respond to?

Discussion 1: “My iPhone won’t turn on. I’ve tried charging it but it’s not working. Any ideas?”

Discussion 2: “Argh, can someone help! I’ve spent the last few hours trying to charge my iPhone and it’s driving me insane. I’m scared I need to replace it and I don’t have the money”.

The payoff for answering the second question is much higher than the first. That’s because you get to improve someone’s emotional state. This is far more rewarding than just giving someone an answer.

This comes up in the academic literature too:

“Sentiment analysis indicates that self-disclosing one’s emotions during support seeking serves as a significant predictor for the amount of social support the support-seeker could obtain.”

You might want to start modeling this behavior with a few community insiders, adding it to the welcome guide, and perhaps even telling members everyone wins when people share their emotive states when asking a question.

Comments

  1. Kenneth F says:

    That’s an interesting observation, Richard. Although I can see the potential for this strategy to get abused if it encourages the sort of posts that invite stress in response to an apparently urgent situation.

    I do agree that a post that authentically conveys emotion and vulnerability will attract those who desire to help and do good.

Make your own comment on this post at FeverBee Experts

©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select