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Results for "conceptualization"

We found 49 results for your search.

Tackle The Relevancy Problem To Sustain High Activity

You have a relevancy problem. It’s easy to understand, harder to solve. You launch a community focused around a tight concept (e.g. beach metal detectors

How To Get People To Join, Visit, And Stay Engaged In Your Brand’s Online Community

At our New York workshop last week, we set aside 90 minutes to tackle problems put forward by participants. In situations like this, it’s really

Plan 3 Month’s Of Community Activities In 10 Minutes

Too many people are guessing what discussion, item of content, or activity to work on next. You don’t need to guess in 2016. Let Google

The Culture And The Egg

the culture and the egg

Do you need activity before you can create culture? Or do you need a strong culture to build the activity? You can probably find examples

The ‘Sweet Spot’ Framework

I’m going to share the second framework we use to guide our client’s work. If you haven’t read last week’s post, click here. There’s a sweet

The Secret Ingredient

You can't build a community concept from research alone.  Research only tells you what the audience does, thinks, or wants now. The next step is

Abandoning The Fixed Idea

We need to do more audience research and better audience research. If we do it right, we’ll overcome our fixed idea. 2 years ago we

How To Research Your Community’s Prospective Members (FeverBee’s Process)

Our approach to researching a target audience has evolved over the years. It now works like this: Step 1: The Interviews We will interview 10

An Online Community Case Study: LeanIn.Org

As a new community getting a lot of attention, LeanIn.org makes for a good case study.   Community Concept (needs specific purpose and activities) The

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