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Last year, one community manager in the accountancy sector mentioned their target audience didn’t want to talk to each other.
That’s pretty devastating to discover, but is it true?
If you drop a group of accountants in a room together will they sit alone and avoid eye-contact?
Reviewing more data from a batch of communities, we keep seeing a trend with a normal distribution around the 300, 100, 10 mark.
The communities that take off tend to get..
300 monthly posts.
From 100 active participants per month.
With 10 new registrations/activations per day.
Working solo under the radar is a useful practice. You have no budget, but no expectations. That’s a useful shield. It lets you test and refine different community concepts. If you begin the community as a major project, with a big budget and a big announcement (the dreaded big launch), the pressure is on. You only have one chance to get this right.
I want to spend the next few weeks talking about strategy. We often have the entirely wrong idea about what strategy is and how we
The 1970 Danish Planning Act required all architecture projects to consult the inhabitants and users of the area at the earliest available opportunity. It’s a
Imagine you ask a group of 20 people to rate three possible community concepts. The results come back as follows: Option 1: 3 people love
Why people aren’t participating or why people are participating? Both can reveal useful data, but the latter is usually more important than the former. The
Do you want to become the most relevant place about the topic or about the audience? Most people choose the former. But think carefully for
There is a lot of superstition behind community growth. This superstition often leads to the doomed big bang approach or the equally unsuccessfully big promotional
