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When You Have Lots Of Members, But No Activity

The LV= community has over 7,500 members but less than 5 posts in the past week, 3 of which were from the community manager. It’s

Switching Communities

Nathan is worried that members of his health-related community might leave for a far bigger, but broader, online community. But why would they? What provokes

Writing Your Own Job Description

I’ve been meaning to review Linchpin for a few weeks now. Like Crush It this book that has a special meaning for community specialists. Some

Time Isn’t As Important As You Might Think

The amount of time it takes to run an online community is misunderstood. It doesn't matter how many hours you work. Many of the best

Focus On Your Mission Not Your Company

Yesterday’s post got some good rebuttals. Chiefly, if you create a Facebook group around a cause a lot of people want to join – you

Failed Corporate Communities

Businesses are struggling to create thriving online communities. Sainsbury’s online community is very quiet, as is Sexperience (Channel 4), Wesabe, AirFrance’s Bluenity and ElevenMoms (WalMart).

A Systematic Destruction Of The 90-9-1 Rule

At some point, 90-9-1 crossed over from a Wikipedia observation to a rule defining participation in any community. It’s a lie. For community building, 90-9-1

Ladies Night

If your online community aims to connect two groups, you have a problem. Neither group will join until the other group is already there. Buyers

How To Treat The 90-9-1 Theory

There is a theory that states in any online community, 90% lurk, 9% participate and 1% create. There are different ways you can treat this

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