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The Huge ROI Of Small, Exclusive, B2B Communities

One client is in the early stages of community development. It’s a highly specialized community. It targets people within a niche, of a niche, of

How To Convert Newcomers Into Regular Members

There are a few golden rules for converting newcomers into regular members of your community. Here are 5 rules that should help.  Golden Rule 1:

The Incentives Principle

Every time you need to use an incentive to get people to do something in the community, you’ve failed. There are two problems with incentives.

In Search Of Minor Events

BBC News interviewed dozens of people who all enjoyed the great community spirit in London for the royal wedding. Big events, as Robert Putnam mentions,

Do You Want To Enroll In The Pillar Summit? Your Questions Answered

We still have a few places remaining on the Pillar Summit’s 12-week Professional Community Manager course. The deadline for registration is midnight on Monday, April

When You Have Lots Of Members, But No Activity

The LV= community has over 7,500 members but less than 5 posts in the past week, 3 of which were from the community manager. It’s

Switching Communities

Nathan is worried that members of his health-related community might leave for a far bigger, but broader, online community. But why would they? What provokes

Writing Your Own Job Description

I’ve been meaning to review Linchpin for a few weeks now. Like Crush It this book that has a special meaning for community specialists. Some

Time Isn’t As Important As You Might Think

The amount of time it takes to run an online community is misunderstood. It doesn't matter how many hours you work. Many of the best

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