Over-Communicating and Under-Communicating

July 31, 2015Comments Off on Over-Communicating and Under-Communicating

Going back to yesterday.

Once the relevant health authority issued a health advisory not to drink the water, people began to wonder over the next two days if it’s still in place.

Was it only for one area? Was it for 24 hours or 48 hours? Was it indefinite? Will people be told when the advisory is rescinded?

This is a problem when communicating with any social group during a difficult moment. The less you communicate the more you leave open to interpretation.

It would have been better to update every hour that nothing has changed. There’s no room for ambiguity there. Everyone knows when to expect the next update and where to go to find out if the warning is still in place. Everyone knows if the warning is still in place.

It’s really easy to under-communicate with your group. It’s very hard to over-communicate with your social group.

Have a very open communication policy. Offer a direct line to you. Create a place where people can get near-instant responses on topical issues. Issue constant updates on important issues even if nothing has changed. Your social group hates uncertainty. Don’t create any.

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select