Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Real Community Consulting

Richard Millington
Richard Millington

Founder of FeverBee

Many community consultants tell clients how to build a community.

That’s not enough.

Knowing how to build a community is easy. Having the resources, mindset, opportunity and the ability to build a community matter is harder. 

If you’re a consultant, your advice and recommendations should cover the following:

  • Is your product interesting enough to have a community?
  • Does the boss see the benefit and importance of a community?
  • Are all the key people within the company included in the project?
  • Do they understand what makes a community unique from typical marketing initiatives?
  • Does at least one person have responsibility for the community?
  • Is it his/her full-time job?
  • Do the people involved in the community respect the time-commitment involved?
  • Is the company willing to adapt based upon the feedback and actions of their community?
  • Have competitors tried to launch a community and succeeded or failed (with reasons)? How can you copy their successes and avoid their failures?
  • Are potential members easy to identify?
  • Are potential members easy to engage in a conversation? Do they seem open to a community?
  • Can the company adequately reward members of your community with first-look, trial products, recognition, invites to events etc?
  • Are potential members highly technical or less so?  
  • What are the big contentious issues to avoid?  
  • Is this a long-term project for the company?

Recommending not to have a community is as important a recommendation as deciding to have one. Create a checklist that a company should pass for you to recommend a community, and stick to it.

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