Forbes recently asked; are
offline communities the next big thing?
Did they ever go away?
Our goal is to build communities. We should use the most
efficient method to build communities.
Sometimes that means using the
internet and sometimes it doesn’t.
Online and offline are two channels to achieve the same
goal. They’re not mutually exclusive. Most online communities benefit from
offline activities and most offline communities benefit from online components.
The tactics for building online or offline communities are
very similar. The question isn’t how do we build an online community, it’s how
do we build a community?
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