% Of Target Members Who Are Aware/Participate in Communities

February 4, 2015Comments Off on % Of Target Members Who Are Aware/Participate in Communities

A few years ago, we did a survey that asked community professionals what existing communities they participated in.

The results were illuminating. About 90% of community professionals didn't participate in any community about the topic. 

Only around 20% could even name an existing community in the space.

This has strategic implications. 

The temptation is to look at your competitors and clearly define a unique value proposition that targets a narrow slice of the audience. That makes sense if you have established competitors. That establishment factor is important. 

When less than 20% can even name an existing community, you're not competing with established competitors. You're creating the ecosystem.

You don't need to create a narrowly defined value proposition or point of differentiation from competitors, you need to make sure everyone in your space is aware of your community first. 

That's an entirely different set of principles that relies more upon partnerships, content sharing, and hitting existing media outlets. 

Ask your members what existing communities they've heard of.

Ask your members which existing communities they participate in. 

Don't list the options, let them name the options. 

Now see what % of your target members mention your competitors. I predict you'll be shocked to discover that the vast majority of your audience doesn't participate in any.

p.s. My colleague Caty Kobe will be hosting a strategy masterclass session and talk at SPRINT Europe. If you're in the continent, we hope you will join us

Comments Off
©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $0.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.