Is It Just A Novelty?

August 30, 2016 Comments Off on Is It Just A Novelty?

This happens a lot. You launch a new idea, type of discussion, or content series and it’s instantly popular. It might be one of the most popular things you’ve done yet.

Over the following weeks and months, the popularity fades.

This is because what you launched is a novelty. It was original, fun, and surprising. Ultimately, however, it didn’t yield any major value to the group and the popularity quickly faded.

This happens with many things; types of discussions, AMAs, working out loud discussions, feature-style content, weekly live chats, breakdowns etc…

Don’t continually tweak a novelty hoping to regain the initial burst of popularity. This is never going to happen. And don’t constantly hop from one novelty to the next. You will never find enough novelties to sustain engagement.

Novelties capture short-term attention, but they don’t change long-term behavior. And it’s long-term behavior change which is the purpose of a community. Hopping from one novelty to the next is a bad idea.

A better approach is to test small ideas. See what grows in popularity one week to the next without an initial explosion. Look for things within the community already taking place that you can amplify. If you have lots of technology-related discussions, maybe list the top few each week. Share the latest technology news. Showcase a good example. Make small bets and find something that increases in popularity from one week to the next.

Comment on this post at FeverBee Experts

©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select