Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

The Psychology Of Typo Spotters, Grammar Police And Other Nitpickers

Richard Millington
Richard Millington

Founder of FeverBee

Typo spotters are the bane of any author’s existence.

I’m sure you’ve received at least a few messages highlighting typos, grammar mistakes, or nitpicking at minor details within your material.

This can be exhausting to the author.

Imagine spending hours researching, developing, and designing material.

You publish the material and the first response is:

You made a typo on page 9”

Consider the psychology behind this behavior. People do this for one of three reasons:

1. They want to help. This group is easy to spot. They begin their message with flattery, highlighting how much they like the content, and they thank you for your work. They get your buy in to them first. Then they highlight one thing in a static message (not in an email you can’t change) they noticed you might want to fix if you have the time. We all know people like this. These people are on your side and great people to work with.

2. They care a LOT about nit. This is the group raised to care a lot about specific elements of your message. Their topic-involvement leads them to challenge minor factors, grammar or spelling mistakes. This group is random, hard to predict, and usually very involved in a minor element of the activity.

Shortly after every event we have former event managers giving event tips, former caterers giving tips on catering, web developers suggesting event apps, and former speakers suggesting better speakers. Each sees the topic from their own experience. This group wants to feel respected for their experience. This is a competence factor.

3. They want a sense of superiority. This is the most common group. They are not favourably predisposed to your messages. They either dislike the content, dislike the sender, or are looking to increase their self-esteem at your expense.

This third group won’t debate with you on the core issues of the message, but score tiny victories by pointing out minor mistakes. Don’t engage the final group – especially if they end their message with snark (i.e. “You made a typo on page 9, just sayin’”). This group is highly resistant to any messages from you. Their needs are to feel superior, unchallenged, and increase their self-esteem at your expense.

This behavior often stems from the message challenging the recipient to change their ways. Instead of assessing the problem, they ignore it. Instead they react against the message and its sender.

Focus on the first two groups. Remove the errors and niggles where possible. But don’t change or sand the edges of your messages to appeal to the nitpickers.

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