Naming Your Community

March 11, 2010Comments Off on Naming Your Community

Your community name is a powerful symbol. Don’t waste it. Picking the wrong name can do real harm. Picking the right name can do wonders.

A member should feel a sense of affiliation and familiarity with the name of your community. It should identify why the group feel they are special. They should be proud of the name. They should be happy to wear the t-shirts.

Virgin Media Pioneers is a bad name. It’s a brand enforced-name upon a group which probably, until now, has very little connection with Virgin Media. If you need to put a brand name to get sponsors, then be my guest – but don’t be surprised if your community doesn’t rally behind it.

A great name is unique and means more to insiders than outsiders. Pioneers250 for a group of the UK’s top 250 young entrepreneurs works. Outsiders wont get it, insiders will. But even these names aren’t great.

The problem with creating a name for a group you’re not a part of is it’s really, really, hard to empathize with what name really resonates. The name might have little, to nothing, to do with the subject or *sigh* sponsors. You might think Coca Cola’s Teen Tycoons is a great name, they might prefer Solonpre (often random words are easier to rally behind than corporate symbols).

The trick to a great name is to understand how the group identifies themselves to insiders, not outsiders. Put together a few ideas, and let the group adapt and decide.

To learn more about building great communities, sign up for our on-demand course, How to Start an Online Community.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.