Create A Unique Journey

November 8, 2013Comments Off on Create A Unique Journey

ModelMayhem is a community with two core constituents; models and photographers.

There are many communities where two groups like this come to meet. 

For these communities, you need them to self-identify on their first visit. You need to create separate user journeys for each group.

What interests one group won't interest the other. Create different registration pages, confirmation e-mails, and guide them towards participating in discussions most relevant and topical to their unique interest. 

Have two distinct e-mail lists too. Send different newsletters to both groups. In larger communities you might have a dozen unique user journeys depending upon the visitor's source, identified interests, sub-interests, or demographic/habit/psychographic variables. 

Much more work perhaps, but much more effective.

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select