Me And You, Them and Us

February 15, 2009Comments Off

There is an easy way to measure how your community is doing.

Look at how people talk about themselves and each other. Do they use “I”, “s/he”, “they”? Or do they say “we” and “us”?

Now look at the language you’re using when you talk to your community.

Do you say “you should stop being mean to new members” or do you say “we should stop being mean to new members”?

I’m going to find a VIP you can interview” …becomes… “lets find a VIP to interview”.

This is as easy to change as it is to forget and ignore.

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