Never Hire A Marketing Agency To Build Your Online Community

September 30, 2010Comments Off

I want every reader who works for a brand planning to launch an online community to join Generation Benz. It’s the best example yet of how to do just about everything wrong.

Generation Benz an online community for future buyers of Mercedez Benz.

You will have to join it to see how bad it is (you have to register to see any content). Amongst it’s highlights are:

  • It’s built entirely in Flash 10. Many users wont have this, iPads users can’t visit it, it’s slow and buggy. It’s also unfamiliar, big hurdle to those unused to flash.
  • The registration process takes ages. Plenty of irrelevant questions are asked. It feels more like a market-research survey than a simple registration process.
  • The registration process is also about five pages long.
  • There is virtually nothing to do once you join. Only 3 discussions to participate in, most gaining less than 3/4 views per day.
  • They have tabs such as live polls which feature no content. Most of the website is quiet and/or dead.

Feel free to enjoy their completely unreadable rules of participation too.

A lot of money has been wasted on a terrible community that breaks all the rules of what makes communities successful. If you’re going to create an online community, copy successful online communities – don't try to break the mould.

If you’re going to hire someone else to build your online community, make sure they have experience developing successful online communities. Look at the number of people participating, now the aesthetics of the website.

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We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
Expert $0.00 now.
Growth Club $35.00 per Month.
Enterprise $1,100.00 per Month.