It’s hard to build a community using a blog. Some tell you to talk about the industry. This might get industry recognition, but it wont grow your business
Ezekiel would tell you to talk about your customers. Ezekiel is growing his gym’s online community through the CrossFitCoastal blog.
Ezekiel celebrates members when they hit new personal records, even if it’s just your first pull-up. He welcomes new members with a post just about them. If it’s your birthday, you get a post too. This is mixed in with work-out advice, event news and challenges to the community.
The lesson here is use your blog to talk about your customers, talk about them a lot.
Most amazingly, his business website is the most popular website in Wilmington, NC. That's incredible.