Ladies Night

November 30, 2008Comments Off on Ladies Night

If your online community aims to connect two groups, you have a problem. Neither group will join until the other group is already there.

Buyers wont join a community en-masse if there are no sellers. Estate agencies wont join a community without house-hunters. Job-seekers wont join a community with no employers or recruitment agencies.

There are only two solutions to this.

1. Tiny Targeting. Target a tiny group with as much in common as possible. Perhaps people who live within one mile of each other. Or people looking/recruiting for one type of job e.g. community manager.

2. Ladies night. 

Ladies night isn’t fair, but it worked. Women go because they get the best offers, men go because the women are there. The lesson is, don’t treat both groups equally.

Cater to one group more than the other. Give one group huge incentives to join. Give them great content. Invite VIPs to give live-chats. Have a brilliant FAQ wiki. Offer product discounts. Give them an inside communications channel to your client. Let them decide what they want to happen in the community.

Next open membership to the second group, but limit the number of people who can join. Don’t overwhelm your first group. Create a waiting list for people who want to join, and keep them updated in the meantime. Warn the people in the community they need to be active participators, you’ve got people waiting.

Comments Off
©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $0.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.